Ed’s Antics
Ed’s Antics is an Australian based fashion brand for individuals who take pride in feeling and looking stylish, regardless of the occasion. Through contemporary garments, Ed’s strives to build a community of like-minded individuals who
are not satisfied with living a mediocre life.
The brand embodies the blend of sophistication and confidence in the pursuit of an elevated sense of excellence.
Launched in 2024 by Nicholas Tonks, Ed’s was created as an outlet for creativity and to challenge traditional stereotypes within the men's fashion industry. Nic’s burning desire to seek more in life than just an average existence is what drove him to create
the character Ed, who embodies this notion.
Be inspired by the fear of being average.
Be like Ed.